Illuma is a brand under which Nestle sells infant formula and modified milk for kids in every age. The main strength of the product is its unique technology that allows far greater absorption of nutrition and it comes with optimized proportions further increasing kids’ development. We rolled out a successful B2B campaign helping Illuma increase their brand awareness within the Middle East market. We developed an educational mobile app that also triggered sales. It was directed at pediatricians and medical staff – the most important touchpoint for such a sensitive product.
To tell the brand’s assets in an engaging and memorable way we used two hip technologies: augmented reality and an interactive 360 video. The AR part let us display the whole process of nutrition absorption in an attractive way and the interactive part showcased the five pillars on which the product is based. Thanks to acquiring gyroscopic technology we were able to create an unforgettable experience and, in the process, increase the brand’s sales.