Case study

Coca Cola DS


Custom Digital Signage System

Studies show that installing a digital menu board can boost overall sales by 3 to 5 percent or even higher on specific promoted items. 

The majority of businesses that install a digital menu board system can recoup their initial investment in 9 to 18 months. 

An important factor is that the Digital Signage system is to measure the purchasing power of the developed content. The customers make purchasing decisions on the basis of what content is displayed on the screens.  The Client makes a purchase on the basis of the visual presentation of the products according to the best practices of Digital Signage. 

That is why our system can collect data on the characteristics of the consumer group in the vicinity of the display based on automated detection methods and combine it with customer purchasing behaviors in order to determine if a given ad display is effective in providing an increase in sales.

The aim of the system is to gather and analyze the data in order to come up with the most effective menu board creation for a given venue in terms of increasing sales of promoted products.

In order to do just that, we prepared different versions of the content schedules – different promoted products, different pairing suggestions and special offers, different layouts, and animation effects – all of this to measure the effectiveness of different displays.

For instance, we are comparing the effectiveness of two different creations of the lunch menu offer ad. We plan to display one of them for the first two months of the project, after which it will be exchanged for the other type of ad, with different photos of the products and different price communication.

After four months, we will gather data on the effectiveness of both ads and compare the results in terms of whether any of them corresponds to a significant increase in purchases. We are also going to develop a pattern of the demographics of the consumers attracted by different types of ads.

The gathered data will determine whether any changes in the content or the schedule of the display is necessary. 

Our DS systems were installed at various restaurant locations along with our long time partner Coca Cola. This unique system combines content personalization based on age and gender with the feedback loop from cash registers. Our solution allows for setting up dynamic sale strategies and guarantees higher returns. 

RTE Digital Signage system uses a camera as well as a motion sensor and operates with incredible efficiency and speed, analyzing images and anonymously identifying demographic and engagement data from multiple people simultaneously. Our Metrics Analyzer provides real-time anonymous audience demographic data from real-world environments.

Our Digital Signage research have to lead us to an interesting hypothesis. We have divided the developed interactions according to the level of commitment they require from people who encounter the installation:

  • Passive

  • Active

Passive mechanisms are those that communicate only in one direction – from the media to the user and do not require any action from the user. They are informative and/ or entertaining, but with a low barrier of entry and minimal emotional charge.

 Active mechanisms are those that require the user’s involvement, for example posting photos on Instagram and taking part in the competition, or even playing interactive games.

This division reflects the character of the display format we work with. At the same time, those two approaches correspond to the need to increase the duration of the interaction between the user and the content on the screens.

The difference is that active mechanisms have a much bigger impact on sentiment and loyalty, which are formed between the user and the company that supplies the Content.

Moreover, immersive active mechanisms requiring involvement from the customer capture their attention, trigger their interest, and turns waiting in a line into a pleasant experience. According to industry experts, to a customer whose attention is held by the digital media, ten minutes spent queuing will seem like five.

RTE Digital signage system for a content management system is easily manageable and extremely flexible

This gives the vendors maximum control over their content and a lot of room to maneuver it within the display scenario schedule. In order to gather data on the efficiency of the digital display, an eye-tracking system has been installed that uses a camera as well as a motion sensor and operates with incredible efficiency and speed, analyzing images, identifying demographic and engagement data from many people simultaneously.