According to Google research, 85% of online shoppers start a purchase on one device and finish on another. That’s why forward-thinking brands are re-engaging shoppers by surfacing personalized content to users across devices and channels. They do this by sending customers relevant messages, offers, and content based on their web browsing, mobile app activity, and in-store purchases.
One of the biggest European retailers Carrefour was to change forever its shopper experience with RTE in the Middle East. Carrefour’s focuses was to create self-service tools that give shoppers access to the information they are looking for when making their purchasing decisions. Easy access to such information is especially important for large stores such as Carrefour, where shoppers have a lot of choices.